Writing has evolved in the last 20 years more than it ever has in time.
From print to basic HTML pages, from writing for search engines to blogs, short blurbs in Facebook and 140 characters in Twitter and mobile platforms, you’ve got a lot to say, and the space to say it in seems to get smaller every year.
Your content needs to be understood not just by human beings, but search engines as well so your message can be found.
The times of publishing something once are over. Your message must continually be fresh and communicate with your audience the way they want to be communicated with on the platforms they actually use.
Content Marketing isn’t easy. More than anything, it takes planning by someone who understands the changing landscape and who knows how to write for it. You need someone who can help you plan your content marketing strategy so your message evolves with the changing technical environment.
Want some help with your content marketing plan? Give me a call! I’d be happy to help.