• Usability & Adsense

  Filed under Uncategorized
  Sep 1

  In order how to make money with adsense, you have to understand usability. It was a lesson I knew, but didn’t think about until Jenstar gave me a quickie site review when she was a guest on SEO Rockstars. With Jen’s recommendations, I made changes to my ad placement so they would be easier to see and thus more apt to be clicked upon. Those changes went live August 26. In the last 6 days of the month of August, I made 42% of the entire month’s earnings.

  What did I learn from this? You have to have the site’s purpose in mind when you design it. The site’s purpose is what you want from that site. Every design element of that site must be placed such that that one purpose with that one thing in mind.

  You have to answer the question “What do *I* want from this site?” Then, whatever elements on that page that will make main purpose happen should become the main elements on the page. Everything other element should be designed around the main element.

  So, in my example, my answer to the question ‘What do *I want from this site?’ was ‘I want this site to make money via adsense.’ BOOM. That means that adsense becomes the main element of each page and should be placed front and center. It needs to be the largest and most important element on the page.

  Originally, I didn’t take this into account when I designed the page. I put the adsense banner at the top, much like a banner ad. It was completely secondary to everything else on the page, and mostly got ignored. In fact, when Jen pointed it out, I slapped my head and said to her voice in my speakers “I knew that. I knew that!”

  The ads are now the main element of all pages. Here are some examples: (shamless link drops here)

  RX-7 Home page & Category pages,
  Fuel System Thread

  So I say, Thank you Jenstar. You are one Righteous Babe.

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