> Recently, however, people have begun using search engines
> as answer engines to directly access what they want — often
> without truly engaging with the websites that provide (and
> pay for) the services.

I’ve done that myself quite frequently - there’s no point in visiting a site if you get what you need right from the SERPS. But I would say that’s the exception, not the rule, and every marketing plan has to account for “waste” like this anyway.