OK, first let me say, I’m pissed I can’t figure out how to put the short movie of Gary talking about this on my site.
I will say, however, that his take on building up a great site is the most refreshing thing I’ve heard in a long time. You don’t need great SEO to have a site that makes you money. You don’t need a fancy camera to take your photos or have a degree in graphics to make your site pretty.
You just need Content and Community.