More Detailed PPC Metrics..
So here’s something to ponder. Google and Overture have the ability to report how many clicks you have for any given term. So why can’t they also tell you exactly what the searcher typed into the search box as well?
Why would you want something like that? It’d make it a lot easier to hone your negative term lists and only purchase terms that make you the most money.
Just something to think about.
if you use hitslink.com they have stats tools that ties all this together. even has click fraud alerts… great software.
Comment by paisley — November 21, 2005 @ 11:10 am