·:[ GreenEye Wire ]:·
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Let me first say, this is a rant. I apologize in advance.

Apparently in google, you can bid on certain key phrases, but you can’t use them in your ppc ad.

For example, you can bid on the term ‘bulk email software’ and all terms similiar to that, but according to Google’s rules, that is deemed ‘unacceptable content’ around which to base your ad. Apparently, the phrase ‘bulk email software’ cannot be used in your ad copy. Even if that is what it is.

Granted, we all hate spam, but many of us also enjoy and subscribe to newsletters. Both are sent with software called “bulk email software’.

I have to tell you, I’m at a loss. I don’t get it at all.