• Bidding on the Term is OK, but You Can’t Use It In Your Ad

  Filed under Google
  Oct 27

  Let me first say, this is a rant. I apologize in advance.

  Apparently in google, you can bid on certain key phrases, but you can’t use them in your ppc ad.

  For example, you can bid on the term ‘bulk email software’ and all terms similiar to that, but according to Google’s rules, that is deemed ‘unacceptable content’ around which to base your ad. Apparently, the phrase ‘bulk email software’ cannot be used in your ad copy. Even if that is what it is.

  Granted, we all hate spam, but many of us also enjoy and subscribe to newsletters. Both are sent with software called “bulk email software’.

  I have to tell you, I’m at a loss. I don’t get it at all.

  2 Comments

2 Responses to “Bidding on the Term is OK, but You Can’t Use It In Your Ad”

1. 

   Heather said on October 27th, 2005 at 12:44 pm

   OK..I still don’t get it.

2. Just Another Homo sapiens Living On This Pale Blue Dot said on October 27th, 2005 at 3:21 pm

   trackback test2

   this is to figure out what the hell a slug is!

   …

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