• SEO Is Like the Stock Market

  Filed under Foo
  Jan 23

  If you want to make it in this business as an affiliate marketer or as a consultant, you need to learn one thing about SEO: diversification is vital.

  I’ve learned that to be profitable, I need to not only have a game plan in mind for short term, but long term as well. Currently I’m working on a site I hope to be a major hub on the web, but I’m also working on web sites that may only make me money for a few months.

  Most people I know only go for the short term quick buck sites. That was a difficult thing for me to decide to do, as I am a ‘long-term’ type of person. It wasn’t until recently that I understood the value of making throw away, quick buck sites. The short term sites are not only for making me a quick money, but also for market research; the learnings I get from building those sites will help me understand new changes in algorithms that may affect my long term sites in the future. It keeps me learning all the time. And, I can take the money from my short term sites and build better long term sites.

  I think the thing that took me the longest to learn in this business is that there are no rules. Sure, Matt Cutts can go on and on about what you should and shouldn’t do, but in the end, until you completely understand the tools you are working with — and I see search engines as TOOLS not friends — you cannot make full use of them.

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