• Going Back to the Marketing Barre

  Filed under Foo
  Aug 11
  

  Shirley Maclaine, age 50, keeping up with Rockettes half her age. She was successful because she decided to go back to the basics.

  When Shirley Maclaine had several flops in the early 70’s, she re-evaluated her career. At that time, most people wrote her off as a ‘has been’. She started her career dancing ballet in the 1940’s, and realized that going back to the basics and really hitting it hard would be a way to get her career back. Literally, she headed back to the barre and took voice lessons to perfect her singing.

  A couple of years later, she opened up a comedy, dance and singing show in Las Vegas. At the time, she was 40 years old and was afraid that her show would be seen by people as ‘what has-beens do when they can’t get parts in Hollywood.’

  She couldn’t have been more wrong. Her show in Vegas sold out. She then expanded the show and traveled worldwide for over a decade and made millions.

  Her strategy was simple: go back to the basics, fill in the holes of your craft and then work your ass off.

  I’ve been in SEO for nearly a decade now, and I’ve spent so much time specializing in online marketing that I feel like I’ve missed out on general marketing tactics as a whole. In fact, I’m a little sick of the ‘optimize keywords’ and ‘get links’ routine that has been the standard for so long that I feel like I’ve started to stagnate. I’m bored, and actually considered looking for a new career. However, after some thought, I’ve decided instead to go back to the basics. Like Shirley, I’ve decided to back to the barre.

  In the past week or so, I’ve been busy researching different marketing methods and basic marketing techniques, and for the first time in a long time , I have felt a new interest in the craft that I actually considered leaving.

  I’m also teaming up with some other people in the marketing field who are specialized in totally different aspects other than online marketing. While I cannot say much at this time, I know that this will bear fruitful, and will be very profitable for me in the long run.

  I also know that I will probably working harder than I ever have in my life. But honestly for the first time in a long time, I’m excited for it.

  1 Comment

One Response to “Going Back to the Marketing Barre”

1. 

   BillMan said on August 13th, 2008 at 9:31 pm

   Surely (no pun intended) she’s older than 50 now! Or maybe not. She just seems like one of those performers who have always been there.

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