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Being an old Eudora user, I very much enjoyed the Eudora ‘Personalities’ feature. Since I moved over to Mac Mail, I was frustrated that this feature appeared not to be part of the software. And, being a geek with multiple domains, I have many email addresses dumping into one main email account.

Well, after digging around and *not* finding this in the Mac help files, I googled around and found you can indeed have multiple from: addresses using Mac Mail. Here’s how:

To set up multiple addresses for one account in Mac OS X Mail:

• Select Mail | Preferences… from the menu in Mac OS X Mail.
• Go to the Accounts category.
• Highlight the desired account.
• Enter all email addresses you want to use with this account in the Email Address: field. Be sure to separate the addresses by commas: me@yadda.com, nick@website.com.

After you have closed the configuration dialog and saved the new settings you can send mail from all these email addresses. You’ll notice a drop down box at the top of each new mail message which will allow you to choose which From: address you’d like to use for that message.

Well, I just got off the plane from SEO RoadShow in Edinburgh, Scotland. I have to say, it was one of the most useful conferences I have ever attended. I learned some cool things, most of which I won’t disclose, but here are some:

1. Always study the industry of yoru subject matter before making a web site..it doesn’t make sense to put time and money into an industry that is on a decline.

2. Domains are like wine.

3. It is possible to make something as boring as a wrist watch seem exciting if you simply put enough creativity into it.

4. The web really is a conversation. It is far better to talk to people on the web than to talk at them.

5. If you are an ex Webmasterworld moderator, you are ‘good people’.

6. I can drink more whiskey than Nick_W.

In order how to make money with adsense, you have to understand usability. It was a lesson I knew, but didn’t think about until Jenstar gave me a quickie site review when she was a guest on SEO Rockstars. With Jen’s recommendations, I made changes to my ad placement so they would be easier to see and thus more apt to be clicked upon. Those changes went live August 26. In the last 6 days of the month of August, I made 42% of the entire month’s earnings.

What did I learn from this? You have to have the site’s purpose in mind when you design it. The site’s purpose is what you want from that site. Every design element of that site must be placed such that that one purpose with that one thing in mind.

You have to answer the question “What do *I* want from this site?” Then, whatever elements on that page that will make main purpose happen should become the main elements on the page. Everything other element should be designed around the main element.

So, in my example, my answer to the question ‘What do *I want from this site?’ was ‘I want this site to make money via adsense.’ BOOM. That means that adsense becomes the main element of each page and should be placed front and center. It needs to be the largest and most important element on the page.

Originally, I didn’t take this into account when I designed the page. I put the adsense banner at the top, much like a banner ad. It was completely secondary to everything else on the page, and mostly got ignored. In fact, when Jen pointed it out, I slapped my head and said to her voice in my speakers “I knew that. I knew that!”

The ads are now the main element of all pages. Here are some examples: (shamless link drops here)

RX-7 Home page & Category pages,
Fuel System Thread

So I say, Thank you Jenstar. You are one Righteous Babe.